Intel Product Launch Content
For Intel, staying relevant means ensuring that IT decision makers understand why they need to refresh and upgrade. To drive sales, I produced content packages for more than a dozen Intel product launches. Each required extensive research and interviews, an exacting eye for details, and a deep understanding of the market.
Intel Xeon launch content
Xeon launch video
Reaching IT decision makers is about more than tech specs. They need to trust their suppliers in order to move forward with confidence. This launch video that I wrote puts names and faces behind Xeon's product claims, reassuring buyers that Intel is looking out for their business.
Xeon security brief
Data showed that security and privacy top concerns for IT decision makers. As part of the Xeon launch, I wrote this brief to address data security. I dove into the topic of cybersecurity, researching and conducting expert interviews to ensure relevancy and accuracy.
IoT processor launch content
Intel Atom launch video
To give buyers a high level view of the new generation Atom, I developed this video, wrote the script, and oversaw voice over recording and video editing. It was employed on Intel's website, on social media, and as sales enablement.
Intel Atom brief
How do you fit a whole processor platform into a couple minutes of reading? You make sure the most important things lead the conversation, and that the details are well organized and easy to parse.
