Subaru BRZ Launch

Subaru of America was getting ready to add a new type of vehicle to its lineup, a pure sportscar, the BRZ. I partnered with an art director to create a cost-effective campaign that drove awareness among their narrow target market. I oversaw a fan outreach program that we used to cast real Subaru enthusiasts as the stars of our debut video.

We gave these fans the chance to be among the first to test drive the BRZ, capturing the action on the road and their reaction in the moment. The video and the campaign immediately generated a lot of buzz in the sportscar enthusiast community, helping the BRZ become one of the hottest selling and most talked about vehicles of the year.

Generating conversation by energizing the fans

Subaru BRZ enthusiast debut video

Sound up for dialog!