Intel.com content

As part of an extensive content enhancement effort, I developed and wrote dozens of pages and articles for Intel's website. I continually delved into an array of business topics ranging from enterprise software to sustainable servers and intelligent farming to produce a wide variety of content.

Our content campaign helped transform engagement on Intel's site. We helped critical pages go from being invisible on search, to being on page one. In some instances, we increased traffic to the site by 25 times.

Freeing PC space

Not every Intel customer is an IT pro. Examining the search data, our team identified the opportunity to draw traffic by addressing the needs of visitors with a low level of technology knowledge. This article is part of a series targeting searches for basic PC tips.

Intro to AI PC

AI PCs are an important emerging category for Intel, but strategic insights indicated that businesses and consumers don't understand them well enough. I wrote this article as part of a series that captured searches interested in AI PCs by providing substantive insights.

Smart hospital overview

In order to support the wide range of Intel business units that I worked with, I had to quickly become a minor expert in many different topics. I continually explored complex subjects like healthcare technology to deliver copy that is directly relevant to the audience's concerns while also getting all the details right.

Intel cloud solutions hub

Our research showed that users were arriving to Intel's site and getting lost or hitting dead ends. A key part of our highly successful engagement strategy was to link products and solutions along different lines of interest. Hub pages, such as this cloud solutions page that I wrote, keep users engaged by connecting the content related to their interest.